Be your best self.

How The Hell Do You Become A Blogger?

How The Hell Do You Become A Blogger?
Carly Jacobs

his is a question that bloggers get asked all the time. The thing with blogging success is that it looks totally accidental and luck based, when in actual fact it rarely is. When I started blogging back in 2007 I didn’t have a freaking clue what I was doing which incidentally has made me a fairly decent blogger. If there’s a thing you can do wrong on the internet, I’ve done it. Consider me your Internet Crash Test Dummy. I’ve made all the mistakes so you don’t have to!

After running a super successful (and bloody good fun!) Blogonomics workshop in Canberra last year at The Maker’s Hub (pictured above – adorbs right?) I grabbed my mate Christina from Hair Romance and asked her if she’d like to be my blogging wife and run some workshops together and she said yes so we started Little Blog Big and it’s been out of control amazing so far.

We’ve now run workshops in Melbourne in March 2015…

and October 2015…

Sydney in April…

and Adelaide in June…

And we’ve got three workshops coming up in November 2015 –

Saturday 7th November in Brisbane with our special guest presenter Nikki Parkinson-Hubbard from Styling You

Saturday 14th November in Canberra at WOTSO Workspace

Saturday 28th November in Sydney at WOTSO Workspace 

If you’re frustrated by your blogging or small business journey, we can totally empathise. Feeling burned out. Disillusioned. Wondering how the hell other bloggers and business owners have the time to do all the stuff they do.

Wanting to find your own road map.

We have GPS, darlings… hitch a ride with us! This workshop is a must-attend for any blogger, small business owner or solo creative who finds the internet and social media a bit scary. We can totally get you on the right track. Promise. Book now – you never have to apologise for investing in yourself and your business.

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Are you a blogger or small business owner? Leave a link to your blog in the comments – I’d love to pop over and say hello!


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Research has shown that people who subscribe to the Smaggle newsletter and like Smags on Facebook are, on average at least 32% better looking than people who don’t. You can’t argue with questionable science like that.


  1. Mikaela Danvers 9 years ago

    Um yep, now you have to bring this to Canberra too 😉

    • Author
      Carly Jacobs 9 years ago

      We actually in discussion about this – we want to run a host program where if there are bloggers in smaller cities who want us to come, if they can rustle up 50 people we’ll be there! Obviously more than happy to come to Canberra! 🙂

  2. One Salty Blonde 9 years ago

    So I saw this and thought…..hmmmmm I love that blog, maybe I should attend that workshop. I wonder if it’s geographically feasible?
    So Toronto to Melbourne.
    Workshop & headshot $279, airfare and accommodation $4,000.
    Might be doable.

    • Author
      Carly Jacobs 9 years ago

      Yeah that’s a long way to go for a workshop… but I’d never say never to coming to Toronto! 🙂

      • One Salty Blonde 9 years ago

        Excellent! Might want to wait until it warms up though

  3. Tahlia Meredith 9 years ago


    • Author
      Carly Jacobs 9 years ago

      We’re pretty excited! It’s all coming together!

  4. my2morrows 9 years ago

    Wow. How exciting. Sounds fantastic. Bring on Sydney in April!
    I’m at blogging all things life, kids, music and beautiful things. Xx

  5. Oooohh! I wish I had the spare funds for this! But next time it’s run in Melbourne I will def try and make it 🙂

    • Author
      Carly Jacobs 9 years ago

      We will definitely do another one in Melbourne! x

  6. Liz @ I Spy Plum Pie 9 years ago

    Ooh! I think this should be my birthday present to myself (that’s totally a thing, right?!)

  7. Sounds fun. Canberra is my closest big city… Though still not that close!

    • Author
      Carly Jacobs-Smaggle 9 years ago

      If we can get 50 people together Canberra is definitely on the cards! I’m a Canberra gal originally!

  8. Sammie @ The Annoyed Thyroid 9 years ago

    Oh my goodness. This is so exciting. I hope you lovely ladies are going to bring this baby to Sydney or my FOMO is going to go into overdrive. I will be waiting for you over here at

    • Author
      Carly Jacobs-Smaggle 9 years ago

      We have a Sydney one in the works for April! 🙂

  9. reclaimingyourfuture 9 years ago

    Are you bringing the workshop to Sydney any time soon?! 😉

    • Author
      Carly Jacobs-Smaggle 9 years ago

      Sure are! In April! We’ll have it live in a few weeks!

  10. rebeccassunday 9 years ago

    I am indeed – and this looks super fun. I would almost consider going just to meet you! Let alone all the bloggy knowledge goodness that comes with it.

    My blog is


    • Author
      Carly Jacobs-Smaggle 9 years ago

      You should come along! Are you Melbourne based? 🙂

  11. Go you good things. Bring on Sydney xx

    • Author
      Carly Jacobs-Smaggle 9 years ago

      YES!!! The Sydney one is seeming very popular… wondering we decided to start with Melbourne! 🙂

  12. Miss N Corner 9 years ago

    Hello. Would love to come along to Sydney… unless you want to adventure to Newcastle! I blog at

    • Author
      Carly Jacobs-Smaggle 9 years ago

      We were actually thinking we could do Newcastle – we’ll go anywhere where people can rustle up 50 attendees!

      • Miss N Corner 9 years ago

        There are quite a few bloggers up here. The lads at Newcastle Mirage held a blogger meet and greet last year, so they will probably have the contact list. I can find out if you like.

  13. Sew Crafty Deb 9 years ago

    This is exactly the kind of workshop I would love to attend. I’m a relatively new blogger and I blog mostly about crafty things but I have lots of other stuff going on as well. I actually have a workshop space in the little hinterland village I live in and it is gorgeous. I’m looking at hiring it out, so if you’re ever inclined to visit the Noosa hinterland …. Anyway my blog is :

    • Author
      Carly Jacobs-Smaggle 9 years ago

      Oh wow! That sounds great! We’ve decided that we’ll go anywhere in Australia that rustle up 50 attendees! We’d totally do Noosa.

  14. Sage 9 years ago

    Wow, I’m new to smaggle. Found you through webinar with Secret Bloggers Business, and you two are rockstars. You pump out so much content! I love writing, and am new to blogging. It’s just once component of my business, but one I’m really enjoying (maybe that means I’m not officially a “blogger” ha!). Looking forward to exploring your work further.

  15. Mel 9 years ago

    This sounds great. I need all the blogging help I can get!

  16. Alyson 9 years ago

    Well it sounds like I will look forward to seeing you again when you bring it to Canberra – I did so enjoy the last time at Makers Collective, and even though it’s still very part-time, I have really seen a nice ‘arc’ in my blog since then, so Fanks! 🙂

    • Author
      Carly Jacobs 9 years ago

      Oh brilliant that’s so lovely to hear! We’ll definitely hit up Canberra later in the year if we can rustle up 50 attendees!

  17. Clare 9 years ago

    This sounds amazing! You two have such an amazing amount of experience!

    • Author
      Carly Jacobs 9 years ago

      We’re so excited! It’s selling really well!

  18. Please come to Brisbane! I would SO be there with bells on!! xoxo

    • Author
      Carly Jacobs 9 years ago

      We would definitly consider Brisbane – we’ll come any where you can rustle up 50 attendees!

  19. peroxidefox (@peroxidefoxx) 9 years ago

    Heya, nice post. It’s always good to be reminded that big name bloggers started out small like us. These kinds of post are really lovely to read.

    • Author
      Carly Jacobs 9 years ago

      Lovely to meet you! I’m the same – I look at GIANT bloggers and every single blogger started out with 1 follower! x

  20. Maxabella 9 years ago

    If I could get the funds together when you hit Sydney I’d be there in a heartbeat. x

  21. Hope you dont mind me sharing this on the weekend rewind tonight lovely. xx

  22. Sounds great it would be good to get out and meet some other bloggers! Will have to save up for the next one!

  23. Lisa@RandomActsOfZen 9 years ago

    Hoping you bring this to Brisbane, Carly 🙂

    • Author
      Carly Jacobs 9 years ago

      It’s looking like it’s a possibility! 🙂

  24. Michaela Fox 9 years ago

    This sounds ace. I blog at http://www.notanotherslipperydip,com and I am two years in. I would love to make my little blog a bigger blog and reach more fabulous folk 🙂

  25. I love your sense of humour and look forward to meeting you at a workshop someday. I met Christina from Hair Romance last night and she told me about you and the workshop you’re running shortly. I really hope to come along and absorb all the blogginess you can throw at us. I’ve only been blogging for a few months so still a newbie but I’m really keen to see what I can do with it and where it will lead me. 🙂

  26. Sapphire 8 years ago

    Under the fashion bible tab 🙂

  27. Dorota Zaniesienko 8 years ago

    Just spent 9 months travelling in Thailand and returned to Poland for a ‘touch base’ before hopefully setting off to South America – maybe it should be back the other way to OZ to get some help and advice with my blog! You certainly exude a ‘buzz’.
    Tripping On Travelling

  28. Claire Chadwick: Mum's Closet Blog 8 years ago

    I’m absolutely devo’d that I can’t make the Brisbane one in 2 weeks!!! Crushed!!!!!!!!!!
    Will you be coming back up here in 2016? If not, maybe my business partner and I need to organise a trip down South to see you ladies in another state?!!!

    • Author
      Carly Jacobs 8 years ago

      We won’t be doing any more workshops until at least the end of next year – they take so much planning! Come to the Sydney one – the location is amazing and you can just fly in the for the day. Totally worth it, I promise – and if you book your plane flights now they won’t even be very exxy. x

  29. Frith Moore 8 years ago

    Hey Hobart too?

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